Adam Rafferty – Guitar and Spirit

All about music, guitar, spirituality, personal development and being happy


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How to Do Outrageous Musical Marketing

I’d like to give you something to think about based on my real life results in terms of getting gigs, magazine coverage, and excellent word-of-mouth promo.

There is zero BS here. Enjoy and please comment!

Concept 1: MUSICIANS HAVE TO MARKET THEMSELVES. THAT MEANS YOU (and me too).

You and I are running businesses, we are not only artists.

A hard pill for many of us musicians to swallow is that we all need to market ourselves.

If this makes you shiver, feel un-artistic, or think I am a fraud – WAKE UP! Any business, no matter what their product or service is, has to market themselves.

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A Personal Transparent Update & 2014 plans

Hey Gang!

I have been a little off the internet radar lately, and I must apologize for a lag in posts, emails, youtube videos and all that good stuff.

It has been a VERY busy time for me actually. I will quickly get you up to speed, and I promise to post & blog from the road over the next few months.

Here is the God’s honest transparent news update that I’d give you if you were drinking a coffee with me right now.

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How To Create Info Products from the Heart (and a Guitar DVD Update..)

I recently read an article by a buddy of mine named Rob Cubbon.  He describes the state of mind & spirit he was in while creating a few of his e-books in his post “My Rules of Product Creation.

While creating his first one, he was stressed and it felt like rolling a rock uphill.  In contrast, the second one just “happened”  by itself.  Oddly – the second one which was infused with joy and ease is also preferred by his readers and sells better.

I’ve had the same thing happen when I record CDs under stress, so I know full well what he was describing.

I was starting to feel a similar process regarding the upcoming Guitar Instructional DVD which I plan to shoot later this summer.

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